Is your client's WiFi still operating like it's 2005?

 It's time to shift to identity-centric networks

WiFi hasn't changed in two decades.

Think about the way most companies handle Guest WiFi and employee access: it’s fundamentally broken.

For your clients’ staff: They’re likely sharing a single WiFi password. That’s the equivalent of giving every employee the same house key. If one person leaves on bad terms, you technically have to change the locks for everyone.

For your clients’ guests: They’re still trapped in the "Captive Portal Gauntlet"—clunky forms, unverified data, and insecure open networks that leave their data vulnerable to packet sniffing.

This legacy architecture introduces significant security flaws. Open networks transmit traffic in cleartext, making client data vulnerable to packet sniffing. Furthermore, relying on shared passwords means your clients have virtually no visibility into who is actually on their network.

To secure a modern venue or workplace, we have to stop policing the network and start verifying the identity.

The Identity-Centric shift

Identity-Based Networking flips this model. We stop trying to police the network boundary and start asking, "Who is this person and what should they be able to access?"

Purple provides the cloud-native infrastructure that connects your clients' existing identity systems directly to their WiFi. We create a clear, automated distinction between how staff and guests connect.

1) The staff experience: Enterprise security, zero friction

By linking WiFi directly to identity providers like Microsoft Entra ID, Google Workspace, or Okta, the network becomes an extension of your client’s HR policy.

No more shared passwords: Every employee authenticates as themselves.

Automated lifecycle: When a "Leaver" is deactivated in the company directory, their WiFi access is revoked instantly. No manual updates required.

Role-based access: A manager and a contractor can connect to the same SSID but have different permissions based on their ID.

2) The guest experience: From "captive" to "connected"

We’ve evolved the Guest WiFi experience from a forced marketing hurdle into a seamless brand asset.

Beyond the portal: Instead of a frustrating web form every visit, guests can use their WiFi pass housed in the Purple app. This installs a Passpoint profile that allows their device to automatically recognize and connect to the network securely every time they return.

Verified data: Because the connection is tied to a verified digital identity (Social ID or verified email), the data your clients collect is 100% accurate—no more "mickeymouse@gmail.com" in the CRM.

Your partner pitch: Solving IT's biggest headaches

1) End-to-end automation

Manual credential and access management is a massive drain on IT resources and creates security gaps when employees leave.

Automated lifecycle management (JML): The solution tightly couples network access with existing HR and IT "Joiners, Movers, Leavers" processes.

Instant revocation: When a user is disabled, their ability to authenticate to the network is revoked immediately. This automation drastically reduces helpdesk tickets and closes critical security vulnerabilities.

2) Seamless access

For venue guests, the Purple app is the bridge between identity and network access. It transforms the connection experience for guests in a venue into a seamless, secure interaction.

The app installs a WiFi pass, which includes a Passpoint profile that enables automatic, encrypted connection globally, with no captive portals or repeated logins required.

Conclusion

By moving to this identity-based model, clients are not just improving security; they’re creating intelligence that benefits the entire organization.

They gain business insights, from occupancy patterns to user behavior, because every connection is tied to a verified identity.

Purple provides the control to move your clients' WiFi out of the past and into the identity-first era.

Interested? Let’s chat!