Brussels South Charleroi Airport
Used in-venue surveys to enhance traveller experience and inform new flight routes.
Challenge, solution, result.
Brussels South Charleroi Airport needed a better way to understand passenger demographics and travel preferences so it could expand its flight route network and sharpen marketing, without relying on slow, costly manual survey methods.
Purple deployed its Guest WiFi captive portal along with MicroSurvey and LogicFlow, enabling automated, real-time, multi-language passenger surveys delivered at no extra cost on top of the WiFi platform.
The insights let the airport identify its top 5 most-wanted new destinations directly from passenger feedback, feeding into airline partnership discussions and new commercial routes.
What Purple delivered.
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Improved long-distance rail passenger connectivity.
Converted WiFi users into a verified, measurable return for the rail operator.
Tiered bandwidth access turned WiFi into a revenue line across three airports.