Connect vs. Capture vs. Engage: Which Guest WiFi tier fits your customer?
Connect, Capture, or Engage? A quick guide to Purple's three Guest WiFi tiers, so you can recommend the right one for every customer.
Partner blog
Insights for partners.
Sales tips, product updates, sector guides, and partner news.
Guest WiFi: how to turn a single deal into years of recurring revenue
Most resellers treat a Guest WiFi deployment as a one-off install. Purple partners are monetising the same client three times over, using our three-tier Connect, Capture, Engage structure.
Turning WiFi into revenue: how one partner won an airport RFP with Purple
A VP of Customer Success breaks down the strategy behind a real airport RFP win, shifting the pitch from connectivity to data-driven business intelligence.
How to give your customers a faster network without touching the hardware
Three new Shield features, free in every licence, that strip ad and tracker traffic at the DNS level to reclaim bandwidth.
From open to secure: why your clients' WiFi can be a huge risk
A recap of Purple's Newcastle event on WiFi risk and compliance, with a live security demonstration and a look at what a properly secured network looks like.
Staff WiFi for schools and universities: a partner's vertical guide
A certificate-based WiFi pass tied to the individual, built for education sector deployments.
Auto-revocation: the WiFi feature that closes the deal
Automatic credential removal synced with identity provider changes eliminates manual offboarding.
How Purple handles contractor and time-limited staff WiFi access
Individual credentials for temporary workers, with automatic revocation at contract end.
How to sell passwordless WiFi to a sceptical IT manager
A sales framework for addressing IT concerns about identity-based network authentication.
Zero Trust networking: what it actually means for WiFi
A messaging guide for putting the zero-trust question to prospective customers: does your wireless network actually know who's on it?
The 3 problems Purple solves across every vertical
Shared passwords mean anonymous connections, and anonymous connections mean no control.
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