Verify
Real, reachable contacts from every WiFi login.
Fake and disposable email addresses dilute a customer's database, skew their metrics, and waste marketing budget on contacts that don't exist. Verify checks every email in real time at the point of guest WiFi login, so only genuine addresses ever reach the database.
Why it works.
Real-time validation at login
Built into the captive portal flow, with no manual cleanup and no third-party tools.
Catches fake and disposable addresses
Misspelled, throwaway, and invalid emails are blocked before they ever reach the CRM.
Available with Capture and Engage
Layers directly onto Purple's existing data capture flows, no extra integration work.
A reliable first-party data engine
Every opt-in is valid, so every campaign your customer runs is built on contacts that are real.
Where it fits
The data quality angle your customers need.
High footfall retail
One London department store had 37% of guest emails flagged as invalid before Verify was added to the login flow.
Quick-service and hospitality chains
A US fast-food chain with around 250 sites blocks roughly 3,000 invalid emails every month.
Travel and transport hubs
A UK airport group blocks 8,500 invalid emails a month, protecting the value of every campaign built on that data.
Industry research puts the cost of bad data at around 21% of marketing budgets wasted on contacts that were never reachable in the first place. Verify removes that cost at the source, before a single bad address enters the system.
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