Pizza Express UAE
Fast, free, and secure guest WiFi while gathering valuable customer data.
Challenge, solution, result.
Pizza Express UAE's 14 restaurants had a basic guest WiFi setup with patchy coverage and frequent complaints, plus an outdated customer database of around 30,000 emails that wasn't driving sales.
Purple, working with Cisco Meraki, Microsoft Office 365, and CDW, deployed guest WiFi with a captive portal, social login, and WiFi analytics across every UAE restaurant.
The rollout let the marketing team collect real customer data and social logins, driving measurable engagement and revenue gains.
What Purple delivered.
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