Newcastle City Council
Building one of the UK's most connected cities with free WiFi for local businesses.
Challenge, solution, result.
Newcastle's ageing public WiFi network could no longer serve a growing city.
A major dark-fibre investment linking 175 council sites gave the council a backbone to build on. Purple delivered the city's public WiFi layer: the landing platform, content filtering, security, and real-time analytics, covering major thoroughfares, the Grainger Market, libraries, and museums.
Free, single sign-on WiFi for residents, visitors, students, and 1,000 local businesses, plus 40 Purple Hubs bringing connectivity to social housing to tackle digital exclusion.
What Purple delivered.
More case studies.
Drove guest engagement and data capture while reducing manual marketing effort.
Discovered valuable customer insights through WiFi analytics, live since late 2016.
Fast, free, and secure guest WiFi while gathering valuable customer data.