Guest WiFi: how to turn a single deal into years of recurring revenue

Stop leaving recurring revenue on the table with one-off WiFi installs. Most resellers treat a deployment as a single transaction, but Purple partners are monetising the same client three times over, using our three-tier structure.

The shift is simple: move the conversation from a one-time setup fee to a long-term growth journey. Our "Connect, Capture, Engage" ladder lets you solve your customer's basic connectivity problem today, while positioning yourself to layer in data capture and advanced marketing automation tomorrow.

For partners, that means a sustainable, multi-year software revenue stream and an end to the constant, expensive hunt for new leads. Below, we break down exactly how the ladder works, and the one feature on the pricing table that quietly does the selling for you.

Purple Guest WiFi

Purple Guest WiFi is relied on by 80k+ venues around the world, from single-site businesses to large multi-venue estates.

It's a cloud-based overlay that sits on top of your customer's existing network, so there's no need to rip out or replace hardware to get it running.

Underneath that trusted foundation sit three plans, each built to match a different stage of your customer's growth journey.

Three plans available

Connect: The foundation plan. Because it's offered completely free, there's no barrier to getting started, making it an easy way to bring a customer into the ecosystem.

Capture: Your primary expansion opportunity. Once customers have settled into their Connect deployment and start looking to get more value from their WiFi investment, wanting deeper visibility into who's using their network, or a way to feed that data into their existing CRM.

Engage: The pinnacle of the growth journey, and where your recurring revenue is secured. This tier delivers tailored access journeys that boost customer education, rewards and redirects into loyalty programmes and apps, and sentiment capture through NPS surveys, all backed by dashboards and reporting. Once these become operational staples, the solution becomes indispensable, delivering deep guest insights for your customers.

Not every customer starts on Connect

The ladder is designed to be climbed, but it's worth remembering that some customers may want to go straight in at Capture or Engage, rather than starting from scratch at Connect. Recognising this upfront saves you a redundant sales step and gets you straight to the conversation that matches what the customer actually needs.

The upsell trigger built right in

Here's the feature that does a lot of the selling for you: reporting.

Every tier comes with visibility into how the network is actually being used, so the conversation about moving a customer up the ladder never starts from scratch. Usage patterns, guest volumes and engagement data build up naturally from day one on Connect, and by the time a customer is ready for Capture or Engage, you already have the evidence in hand.

Instead of pitching an upgrade cold, you're walking in with a report that shows exactly why the next tier makes sense for their business. That turns the upsell from a hard sell into a natural next step, one the data has already made the case for.

A dedicated partner team for you

At Purple, we believe successful partnerships run on collaboration, flexibility, and a shared commitment to delivering value. That's why we have a dedicated partner team focused on understanding your organisation, your goals, and what success looks like for you.

We don't believe in one-size-fits-all: every partner has different customers, capabilities, and growth objectives. Our team works closely with you to understand your business model, spot opportunities, and provide the support, resources, and guidance you need to succeed.

Partner benefits

• 12% higher win rate - market-leading solutions and easy-to-explain plans, built to fit the customer, help you close more proposals and strengthen client relationships.
• 15x return on every $1 of Purple sold - we're committed to rewarding the partners who drive our mission forward.
• 20% decrease in time to close - our partner team supports you throughout the sales process, with dedicated support for your customers too.
• 18% increase in average deal size - our experts help you structure flexible solutions and spot upsell opportunities within each account, increasing deal value and ROI.

Ready to win more with Purple?

If you're ready to stop chasing one-off installs and start building a recurring revenue base, talk to the Purple partner team about how our Guest WiFi plans into your existing customer base. We'll help you map out where your current customers sit on the ladder, and what it takes to move them up.

Ready to talk it through? Speak to an expert and we'll help you map the ladder for your customer base.