Resorts World Birmingham
Drove guest engagement and data capture while reducing manual marketing effort.
Challenge, solution, result.
Resorts World Birmingham had no way to tailor WiFi by venue or audience across its casinos, hotel, spa, and leisure venues, content management was manual, and the business couldn't capture usable marketing data.
Purple deployed across 328 Cisco Meraki access points, using LogicFlow for automated audience segmentation and custom splash pages for seasonal campaigns, with data syncing directly into the CRM.
Since the July 2022 launch, guest connectivity complaints have been virtually eliminated, and the marketing team saves days of manual effort per campaign.
What Purple delivered.
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Discovered valuable customer insights through WiFi analytics, live since late 2016.
Building one of the UK's most connected cities with free WiFi for local businesses.
Fast, free, and secure guest WiFi while gathering valuable customer data.