Paignton Zoo
Discovered valuable customer insights through WiFi analytics, live since late 2016.
Challenge, solution, result.
Paignton Zoo, Newquay Zoo, and Living Coasts wanted to improve the visitor experience with free WiFi and gather visitor data for marketing.
Purple rolled out guest WiFi and a captive portal across all three venues, going live at Paignton Zoo in late 2016, with content filtering delivered alongside local partner Acronyms. The platform captures email addresses and demographics, age, gender, interests, location, and how often and how long visitors stay, at login.
The data feeds an existing CRM for automated, targeted campaigns including vouchers and rewards.
What Purple delivered.
More case studies.
Drove guest engagement and data capture while reducing manual marketing effort.
Building one of the UK's most connected cities with free WiFi for local businesses.
Fast, free, and secure guest WiFi while gathering valuable customer data.